The virtual fair consisted of numerous presentations and talks over the course of a week, where UK universities made presentations to prospective students and watch talks held by previous Uruguayan UK University alumni.
Flexibility in travel, time and cost for prospective students and Universities.
Exposure for Uruguay in the UK University sector.
Relationship building platform to create credibility and bonds with these universities for the other virtual fairs in the region with the aim of creating a physical fair in the future.
Market share of the region will increase.
Promotional materials through reviews and press coverage which can enhance the marketing of the next event.