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Why a Virtual Fair?

The virtual fair consisted of numerous presentations and talks over the course of a week, where UK universities made presentations to prospective students and watch talks held by previous Uruguayan UK University alumni.

  • Flexibility in travel, time and cost for prospective students and Universities.

  • Exposure for Uruguay in the UK University sector.

  • Relationship building platform to create credibility and bonds with these universities for the other virtual fairs in the region with the aim of creating a physical fair in the future.

  • Market share of the region will increase.

  • Promotional materials through reviews and press coverage which can enhance the marketing of the next event.

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