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Uruguay Fair for UK Universities 2018, 2019 & 2020

2020 | The British Pavilion and the 3rd LATAM Virtual Fair

Knowmads third Virtual Fair took place between the 16th and the 25th of September 2020, with the added exposure of presenting at Expo Prado as The British Embassy in Montevideo gave Knowmads a booth, taking part of their "Education is GREAT" campaign. Expo Prado has over 450,000 visitors every year, which meant a fantastic opportunity to gain exposure and reach a large number of potential students in Uruguay and around the region.

Expo Prado is the most considerable livestock fair and cultural event in Uruguay, held every September over 12 days. It has been running for more than 100 years and still is the farmer's first choice to present their best-breeding animals in competitions and to engage in business.


Nowadays it is has expanded from its roots as a livestock event, to one that showcases products, brands, culture, food and entertainment not only from Uruguay but also from around the world.

Pabellón británico 2020.jpg
Pabellón británico.jpg

The pavilion is a platform for British companies and represetatives to promote their products and services to more than 82,000 visitors from different parts of Uruguay.

In order to reach a larger audience and follow the sanitary measures in place, in 2020 the British Pavilion took place virtually.

Through a specially created website, it was possible to carry out virtual tours. We offered participants the chance to join the Pavilion's website with a 360 virtual tour of their stand, which included an eCommerce option and/or the possibility to include links to their website.

The Argentina and Uruguay Fair for UK Universities 2019 provided your institution with an excellent chance to accelerate your recruitment efforts in Latin America.

The 2019 edition of the fair was a physical and virtual event that showcased why the UK is such an attractive proposition for Argentinian and Uruguayans.


UK institutions presented either virtually or in-person on the merits and opportunities that their universities had to offer.

The Argentina and Uruguay Fair was from the 10th to the 16th of October 2019. This year the fair consisted of:

Talks by UK Universities (either virtually or in-person)

A presentation by UK Embassy in Montevideo

A presentation by the agencies of science, technology and innovation of the region

Programme of activities in Montevideo and Argentina

Talk by Chevening alumni

Uruguayan Alumni from UK Universities

Practical advice on how to apply

Funding and scholarship opportunities

In 2018 the fair in Uruguay generated thousands of engagements from the talks given by UK Universities, with well over 300 potential applicants registering with Knowmads.

Alumni and universities that participated in the fairs

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